The Government welcomes the release of Meat: The Future, a report dedicated to growing New Zealand’s all-important meat industry.

New Zealand’s agricultural markets are well placed to come out of the current economic recession in a strong position, and the meat industry will play a key part in this. But to fulfil its true potential into the future the meat sector will need to make some significant changes, and heed the call to action provided by Meat: The Future.

The Minister of Agriculture emphasised “solutions need to be driven by industry, for industry.”  Change in the meat industry will only be lasting if it is driven from within the sector, and the Government is urging industry players and farmers to work together to deliver higher returns to the sector.

The Government is committed to supporting the meat industry in this.  We have made a substantial and ongoing commitment through the Primary Growth Partnership announced in the Budget. The PGP will drive research and innovation in the sector, central to its long-term success.

 We are committed to working together to ensure New Zealand farmers stay at the top of the global game. 

 The report is available at: http://www.maf.govt.nz/mafnet/publications/meat-the-future/index.htm

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